Praduan Saha

Own brand-aligned creative as InsightsTap scales its GTM and AI-focused marketing — marketing visuals, UI layouts, and campaign assets built alongside the marketing, strategy, and product teams — delivering a cohesive visual identity that strengthened brand recognition across GTM touchpoints.

Built a quick-iteration workflow in Figma on reusable components and shared style references, cutting creative turnaround time and raising feedback-to-final velocity without losing brand recall.

Produced on-brand creative for a B2B SaaS team launching GTM and AI-focused marketing — LinkedIn carousels, ad visuals, banners, pitch decks, and landing-page layouts in Canva and Figma, plus early UI concepts for marketing microsites.

Delivered 20+ creatives and wireframes that improved visual consistency and readability across GTM assets — earning a full-time conversion.

Freelance work across content writing, photo and video editing, and instructional design, delivering creative assets for a range of clients.

Designed end-to-end digital learning flows for professional certification courses — modular modules, structured navigation, and multimedia — partnering with subject-matter experts to align outcomes to business goals, and launching multiple certification modules that supported higher retention and completion.

Restructured course layouts, hierarchy, and interactive elements against user-centred principles, closing usability gaps that made content easier to scan, navigate, and finish.

Produced and integrated audio, video, and interactive elements to carry course delivery beyond static text.

Created infographics, blog visuals, and marketing assets aligned to user intent, partnering with the SEO team on keyword research and search-friendly content structures — a consistent stream of infographic-led content that improved clarity, brand recall, and on-page engagement.

Translated dense topics into clear layouts, visual hierarchies, and infographic formats that made complex material readable.

Standardised layouts, typography, and visual treatments across content series, giving marketing content one consistent brand look.