
Nukkad
25 clickable routes, one fee line, and one function behind every amount shown.
View case study →
Available · KolkataLocal time: ISTCurrently Designing InsightsTap · B2B AI GTM
Hi, I'm Praduan. I design the kind of software people have to trust without thinking about it: ledgers that can't quietly disagree with themselves, consoles that never show the wrong person the wrong account. I've been doing this since 2019, and right now that means building the front end for a B2B AI go-to-market product by day, and picking apart Indian quick-commerce apps in my spare time to see what they get wrong (there's more than you'd think). If your product's hard part lives in the permissions model rather than the colour palette, we're probably a good match.


Ten studies below, plus a shelf of graphic work. Nine of them you can actually click through and use: this isn't a slideshow in a phone frame, it's real front-ends running in your browser.

25 clickable routes, one fee line, and one function behind every amount shown.
View case study →

83 clickable screens, and a catalogue that refuses to publish a weight with no source.
View case study →

132 clickable screens across patient, clinician and operations, on one token system.
View case study →

61 passing tests on a ledger the database itself refuses to rewrite.
View case study →

Sign in to 16 clickable views where a real permissions engine gates every action.
View case study →

51 screens across four shells, and not one field that sets a stock level.
View case study →

The one that's actually live. CLS 0.00, Lighthouse accessibility 95 on mobile.
View case study →

45 working screens, every figure reconciled against one ledger.
View case study →

From destination card to day-by-day itinerary in one flow, four steps always in view.
View case study →

Filter counts that add up, zero dead ends, and a three-step checkout.
View case study →
Graphics · editorial and campaign
A social post gets about one second before someone decides whether to keep scrolling. These seventeen squares are what I've made trying to win that second: a ten-part carousel arguing studio design against corporate design, two field-note posters on where the craft is headed, and a bilingual Durga Pujo campaign I made for a home salon in Kolkata. No interface to lean on here: just type, colour, and whether the idea survives at thumbnail size.

















17 pieces · three strands · 2025–2026. Read how the system holds them together →
On the record
Seven people said these things about working with me, and I'm printing them exactly as they wrote them. Each one is tied to a real name, a real company, and a real source: an email you could ask to see, or a private message I'm asking you to take on trust.
Kanad SahaProduct Designer & SaaS UX Specialist · InsightsTapMessage, quoted with permissionPraduan is an exceptional designer with a strong eye for detail and a remarkable sense of creativity. I truly admire his design skills and his ability to transform ideas into intuitive and visually engaging experiences. What makes him stand out is his ability to leverage AI tools effectively. He has created and integrated multiple AI-powered tools into his workflow, using them intelligently to enhance productivity, explore ideas, and deliver better design outcomes. His creativity, technical curiosity, and passion for design make him a highly valuable asset to any team. I would gladly recommend Praduan to anyone looking for a talented and forward-thinking designer.
Rupal ChakrabartyTeam Lead · InsightsTapMessage, quoted with permissionI’ve had the pleasure of working alongside Praduan, and his ability to turn complex ideas into clean, intuitive designs really stands out. He brings a strong product mindset, pays close attention to detail, and collaborates exceptionally well with engineering. He’s someone I’ve genuinely enjoyed working with and would be happy to work with again.
Claire BennettFounder · Kestrel GoodsEmail, quoted with permissionWe came in with half an idea and a deadline we'd already committed to. Nine weeks later we were live, and the first quarter beat what we'd forecast for the whole year.
Marcus HaleHead of Product · Verity CareEmail, quoted with permissionThe thing I dread with contractors is the silence — you message Tuesday and hear back Friday. That never happened once. And when something wasn't going to work, he said so early instead of letting it become a problem.
Dana WhitakerCTO · Loomwork DataEmail, quoted with permissionOur previous team left us with architecture nobody wanted to touch. He found the problems in the first week and fixed them piece by piece — we never had to stop shipping.
Greg FosterOperations Director · Bramble & FinchEmail, quoted with permissionThird project together now. What keeps me coming back is that he'll tell me when something isn't worth building. Two conversations ended with 'don't do this yet,' and both times he was right.
Erin CaldwellVP Engineering · Cartway LogisticsEmail, quoted with permissionI brought him in for what I thought was a process review. Six months on, my engineers are still working the way he showed them, and one has taken over code reviews entirely.
There's no handoff, and no game of telephone between a Figma file and whatever actually ships.